Know When to Declare

Know When to Declare – The Australian cricket community is again encouraging fans to ‘Know When to Declare’ this summer in a new and expanded responsible drinking campaign. Cricket Australia and its partners Foster’s Group, Diageo Australia and the Nine Network have expanded on last year’s ground-breaking “Classic Declarations” broadcast campaign, which featured cricket personalities including Michael Clarke, Richie Benaud and Tony Greig. The ‘Know When to Declare’ campaign was launched last year during the Boxing Day Test match in Melbourne with then Prime Minister, Kevin Rudd, and Minister for Sport, Kate Ellis, along with leaders from all four organisations. The campaign was recognised in the Federal Government’s Budget papers in 2010 as an example of “voluntary and collaborative approaches with the alcohol industry to promote a more responsible approach to alcohol in Australia”. ‘Know When to Declare’ Phase 2 will carry the tag, “Don’t be ‘that guy’ at the cricket”, reminding young Australians to take responsibility for their actions and not to be known as ‘that guy’ who is left embarrassed for having one too many with his mates. The campaign will again include a 30-second TV community service announcement (CSA) this year featuring Australian fast bowler Mitchell Johnson and Channel 9 commentators Michael Slater and Tony Greig. The CSA will be aired on Channel 9 throughout the summer starting today during the Adelaide Vodafone Ashes Test match. The expansion of ‘Know When to Declare’ will …

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